Sales of AUDI genuine accessories and parts are a big part of every dealership’s revenue – and good presentation is key to inspire clients to buy. Therefore we developed detailed visual merchandising guidelines for showing and selling AUDI Original Parts and Accessories at AUDI dealerships. The guideline is a practical handbook on product presentation, placement and visual merchandising. Additionally, we held workshops and trainings for AUDI partners at the AUDI Experience Center in Neuburg an der Donau.